Podcast PR & guest booking · Seaford, NY
the right forty minutes on a small show will outlast any headline you could buy.
We place founders and executives on the niche industry podcasts their buyers already trust — four to six secured interviews per campaign, each one briefed before the red light and clipped after it. One flat fee, agreed before we begin.
Introductory calls by appointment, from Riverside Avenue.
- show research
- personal pitching
- talking-point briefs
- media kits
- pre-interview prep calls
- captioned promo clips
- four to six secured interviews
- one flat fee
Inside a campaign
what arrives on your desk before the red light comes on
The interview itself is forty-five minutes. The quiet work around it is where a campaign is won. Every booking comes with a written brief on the host and their listeners, a media kit hosts can lift from directly — and, once the episode airs, clips your team will actually want to post.
Specimen · the talking-point brief
Two pages, in your inbox five days before each recording: the host’s last six episodes in a paragraph, three stories phrased in your own words, and the question you’re hoping they won’t ask — with a plain, honest way to answer it.
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01
the brief
Written for each show, never recycled. The host’s temperament, the vocabulary their audience uses, the episode they’re quietly proudest of.
-
02
the media kit
Your bio at 40, 120 and 300 words, two portrait crops, past appearances, and a one-paragraph introduction a host can paste straight into show notes.
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03
the clips
Vertical cuts of your best moments, captioned and colour-matched, delivered within seven days of each episode’s release.
Who it’s for
for companies whose buyers could fit in one ballroom
If your next contract comes from a procurement lead, a practice owner or a head of compliance, the show that matters probably has a few thousand listeners — every one of them a person you’d genuinely like to meet.
the shelves we pitch into
Hosts who make their programme for an industry, not for an algorithm. A sampling of the categories we know well:
- supply chain & freight
- revenue operations
- dental & veterinary practice
- construction tech
- regtech & compliance
- insurance operations
- climate hardware
- industrial IoT
Less suited to consumer launches chasing the charts — and we’ll say so on the first call.
The campaigns
a flat fee, counted in conversations — never in pitches sent
Each campaign is priced by the number of interviews we secure for you. The fee is set before we begin and doesn’t move with how hard a particular booking turned out to be.
- Another secured interview$1,290
- Extra clip pack, three cuts$340
- Recorded mock interview, with notes$485
Half at kickoff, the balance once your third interview is secured. Invoiced, and settled by ACH, wire or card.
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the short steep
$5,740per campaign
For a first season on the circuit — a founder learning which rooms their story belongs in.
- A 60-minute positioning session
- A shortlist of 30 researched shows, approved by you before we pitch
- A talking-point brief for every recording
- Your media kit, written and designed
- One captioned promo clip per episode
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Most chosen
the full steep
$7,380per campaign
The cadence most founders settle into — enough conversations to be heard twice by the same buyer.
- Everything in the short steep
- A 45-show shortlist spanning two adjacent niches
- A prep call before every interview
- Three captioned clips per episode
- An episode one-sheet your sales team can forward to prospects
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the long steep
$9,960per campaign
For executives building a sustained voice in their category — paced, layered, and pitched toward the shows everyone in the trade already knows by name.
- Everything in the full steep
- Dedicated outreach to your category’s flagship programmes
- A recorded mock interview, returned with written notes
- Five captioned clips and a quote-card set per episode
- A LinkedIn article draft drawn from each conversation
nine hundred procurement directors listening closely will do more for you than ninety thousand strangers half-listening.
The engagement
how a campaign unfolds, week by week
- The first call
- Thirty minutes, at no charge. We tell you honestly whether your story has a home on the shows your buyers hear.
- Weeks 1–2
- Positioning session, angle drafting, your media kit, and a show shortlist for your sign-off.
- Weeks 2–10
- Personal pitches written to each host — never a blast list. Booking, scheduling, and a brief before every recording.
- After release
- Clips arrive within seven days of each episode going live, captioned and cut for LinkedIn.
- The fee covers
- Interviews secured, not pitches sent. We keep pitching until your campaign’s count is met.
- Billing
- Half at kickoff, half once your third interview is confirmed. One flat fee, no per-pitch charges.
The green room
what to bring to your first recording
- wired headphones
Bluetooth adds a lag hosts can hear. A pair with a cable keeps the conversation in step.
- a room with soft things in it
Curtains, a rug, a full bookshelf. Soft surfaces swallow echo; glass and bare walls throw it back.
- one story only you can tell
Rehearsed twice, and no more. The third rehearsal is where it starts to sound like a pitch.
- water at room temperature
Coffee dries the voice by minute twenty. Keep the cup for afterwards.
- forty-five unhurried minutes
Notifications off, the door closed, nothing booked straight after. Hosts can hear a guest watching the clock.
questions worth asking before you sign
Do you promise specific shows?
No one honestly can — hosts decide who sits across from them. What we commit to is the number of interviews in your campaign. We agree the target list together, and you approve every show before we pitch it.
How small is a “niche” show, really?
Often a few thousand listeners per episode. That is the point: a programme made for freight brokers or practice managers is heard by exactly the people who sign your contracts, and they listen to the end.
I’ve never been interviewed on a podcast. Is that a problem?
Not at all. Your brief, the prep call and — in the long steep — a recorded mock interview exist precisely so your first recording sounds like your fifth.
What if a show cancels or never releases the episode?
Then it doesn’t count toward your total. We rebook with another show from your approved list at no added cost.
Do you only work with companies on Long Island?
We’re based in Seaford, NY, and our introductory calls happen by appointment. Recordings are remote, so the founders we represent can be wherever their work is.
Begin here
the first conversation is ours to earn
Thirty unhurried minutes, at no charge. Bring the story you tell best; we’ll tell you which shows would want it, which wouldn’t, and whether a campaign is worth your fee at all.
The Riverside Avenue desk
2381 Riverside AvenueSeaford, NY 11783
- Phone
- (516) 395-8679
- contact@kettlequill.com
- Hours
- By appointment — book a call
or leave us a note
Tell us who you are and who you’d like to be heard by. We reply within two working days — or write directly to contact@kettlequill.com.